Tasked to design a visual identity for this leading MSC status and KLSE Main Board listed company, Axis Identity Group thoroughly evaluated the company’s business, products, people and the total make up of Green Packet’s brand. This lead to the successful creation of a visual identity worthy of representing Green Packet’s ambition and drive to be a global leader in Next Generation Network Technology.

With the brand finalised, the design team then developed the environmental graphics and way-finding signage system for its new 126,676 sq ft corporate headquarter, Packet Hub in Petaling Jaya.

The range of signage included internal and external way-finding signs, reception sign, fascia and sky signs, window and wall graphic for the entire building.

The brief from the client was to create an environment which reflects the brand, its passion, creativity and innovation. Large typography and icons were chosen as the inspiration by the design team. Materials were specifically selected for its low maintenance elements, durability and complementability to the concept of the signs, interior as well as the architecture of the space.